{
	"@context": "https://schema.org",
	"@type": "Person",
	"name": "Min Chang",
	"url": "https://itsmin.com",
	"email": "itsmin@gmail.com",
	"jobTitle": "Principal Product Designer who builds",
	"description": "Principal Product Designer who builds, based in the San Francisco Bay Area. 25+ years across enterprise software, AI products, and design systems. At Salesforce: sole designer for Account Plans (Dreamforce 2024 + 2025 keynotes, GA Winter '25) and built the Agentic CMS in two days (published on the Salesforce design blog). System contributions include Mantle (GE Digital), SLDS2/Cosmos (Salesforce), and Workday's analytics visualization library. Now founder of CaliKo LLC, shipping AI products designed, built, and shipped with AI — pxtxt (professional representation) and BETA (AI company intelligence).",
	"location": "San Francisco Bay Area",
	"sameAs": [
		"https://linkedin.com/in/itsmin",
		"https://getbeta.io",
		"https://www.salesforce.com/blog/designers-coding-agent-how-to/"
	],

	"currentWork": {
		"company": "CaliKo LLC",
		"role": "Founder",
		"since": "2025-11",
		"products": [
			{
				"name": "pxtxt",
				"description": "Professional clarity service. Builds a true account of who someone is, then represents them across surfaces. itsmin.com is the first tenant (dogfooding).",
				"url": "https://pxtxt.ai",
				"status": "in_development",
				"builtWith": ["Claude API", "Cloudflare Workers"]
			},
			{
				"name": "BETA",
				"description": "Account-intelligence infrastructure. Resolves entities, synthesizes from ~200 sources with citation-grade output, detects change. Built as the layer AI agents and downstream products (Aloud audio digests, others) can build on.",
				"url": "https://getbeta.io",
				"status": "shipped",
				"launchDate": "2025-12",
				"builtWith": ["Claude Code", "Claude API", "Next.js"]
			}
		]
	},

	"experience": [
		{
			"company": "Salesforce",
			"role": "Principal Product Designer",
			"team": "Sales Cloud",
			"period": "2021–2025",
			"highlights": [
				"Sole designer for Salesforce's Account Based Selling initiative — Account Plans, Account Agent, Strategic Tracker",
				"Account Plans — launched at Dreamforce 2024, shown again at Dreamforce 2025; GA Winter '25; one of Sales Cloud's fastest-adopted features",
				"Agentic CMS — built an AI agent in two days using Salesforce Go help documentation as a canonical knowledge base, generating design-system-compliant interactive HTML/CSS/JS pages; shared internally by senior PMs to a Slack channel with thousands",
				"Published on the Salesforce design blog about designers embracing coding agents",
				"Account Agent — designed conversational AI interface for enterprise sales reps (Agentforce)",
				"Guided Tours — pitched interactive tours to UX leadership; built first tours for Forecasting and Revenue Intelligence; created Figma-to-SLDS template pipeline later adopted by Service Cloud",
				"Delivered the Design Org's first presentation on AI coding assistants"
			]
		},
		{
			"company": "Workday",
			"role": "Senior Product Designer",
			"team": "Analytics",
			"period": "2019–2021",
			"highlights": [
				"Led design for Discovery Boards through general release (2020)",
				"Drag-and-drop query building, real-time visualization updates, shareable board states",
				"Contributed heatmap and waterfall chart types to visualization library",
				"Data visualization specialist consulted across products",
				"VIBE Index — measuring workplace culture (Value, Inclusion, Belonging, Equity)"
			]
		},
		{
			"company": "GE Digital",
			"role": "Senior Product Designer",
			"team": "BHGE",
			"period": "2017–2019",
			"highlights": [
				"Led creation of Mantle design system after Oil & Gas merger",
				"Design production across teams in California and Bengaluru",
				"Partnered with data science on AI/ML applications — SKM, Tag Mapping, Productizer",
				"Industrial IoT platform for oil and gas operations"
			]
		},
		{
			"company": "Gracenote / Tribune Media Services",
			"role": "Director of UX / Product Manager",
			"period": "2010–2014",
			"highlights": [
				"TV, movie, music, sports metadata",
				"CES demos, reference apps, data management interfaces",
				"Dual titles: Director of UX and Product Manager"
			]
		},
		{
			"company": "CastTV",
			"role": "Sole Designer & Front-end Developer",
			"period": "2008–2010",
			"highlights": [
				"Video search startup, 4M monthly users",
				"Acquired by Tribune Media Services (December 2010)"
			]
		},
		{
			"company": "Agency.com / MCD Partners / Mindseye",
			"role": "Designer → Senior Designer → Art Director → Creative Director",
			"location": "New York",
			"period": "1997–2002",
			"highlights": [
				"Clients: Gucci, Tiffany & Co., Sephora, Nike, LEGO, MetLife"
			]
		}
	],

	"skills": {
		"design": [
			"Product Design",
			"Interaction Design",
			"Data Visualization",
			"Design Systems",
			"Prototyping",
			"Conversational AI UX"
		],
		"technical": [
			"Claude Code",
			"Claude API",
			"Figma",
			"HTML/CSS",
			"JavaScript",
			"React",
			"Next.js"
		],
		"domains": [
			"Enterprise Software",
			"AI/ML Applications",
			"Sales Technology",
			"HR Technology",
			"Industrial IoT",
			"Media & Entertainment"
		]
	},

	"targetRoles": [
		"Principal Product Designer",
		"Staff Product Designer"
	],
	"targetDomains": [
		"AI-native and AI-adjacent companies",
		"B2B enterprise software",
		"Developer and platform products",
		"Design systems"
	],
	"openToWork": true,

	"externalReferences": [
		{
			"title": "From Prompt to Prototype",
			"publisher": "Salesforce Blog",
			"url": "https://www.salesforce.com/blog/designers-coding-agent-how-to/"
		},
		{
			"title": "Dreamforce 2024 Sales Keynote",
			"publisher": "Salesforce",
			"url": "https://youtu.be/r_u4S6k08u4?t=1242",
			"note": "Account Plans demo at 20:42"
		},
		{
			"title": "Account Plans Documentation",
			"publisher": "Salesforce Help",
			"url": "https://help.salesforce.com/s/articleView?id=sales.account_plans_overview.htm&type=5"
		},
		{
			"title": "Transform Your Strategy with Salesforce Account Plans",
			"publisher": "Salesforce Ben",
			"url": "https://www.salesforceben.com/transform-your-strategy-with-salesforce-account-plans/"
		}
	],

	"agentEndpoint": {
		"description": "AI agent that can answer questions about Min Chang's professional background, projects, and experience",
		"url": "https://itsmin.com/api/chat.php",
		"protocol": "HTTP POST",
		"note": "Self-contained portfolio agent"
	},

	"resume": "https://itsmin.com/resume/min-chang_resume-2026.pdf?v=2",
	"portfolio": "https://itsmin.com",
	"lastUpdated": "2026-05-18"
}