# Min Chang

> Principal Product Designer who builds. Starts in the terminal. Thinks on the system level. Dives into design when it's needed. At Salesforce: sole designer for Account Plans (Dreamforce 2024 + 2025 keynotes) and built the Agentic CMS in two days (Salesforce blog). 25+ years across enterprise software, AI products, and design systems — Mantle at GE Digital, SLDS2/Cosmos at Salesforce, Workday's analytics visualization library. Now founder of CaliKo LLC, shipping AI products designed, built, and shipped with AI — pxtxt and BETA. Open to Principal/Staff Product Designer roles at AI-native and AI-adjacent B2B, enterprise, developer, and platform companies. SF Bay Area or remote.

Min Chang is a Principal Product Designer who builds, based in the San Francisco Bay Area. Career arc: NYC agency work (1997–2002), California startups (2002–2010) including employee #8 / sole designer & front-end developer at CastTV (video search startup, 4M monthly users, raised $3.1M from Ron Conway, DFJ, and Marc Andreessen, acquired by Tribune Media Services 2010), product manager pivot at Gracenote / Tribune (2010–2014, also Director of UX), then enterprise software — GE Digital (led Mantle design system), Workday (Discovery Boards, contributed heatmap and waterfall chart types to the visualization library), Salesforce (sole designer on the Account-Based Selling initiative — Account Plans launched at Dreamforce 2024 and shown again at Dreamforce 2025, Account Agent, Strategic Tracker; built the Agentic CMS prototype in two days, published on the Salesforce design blog). Co-founded Effect Games / Gold Cartridge (2005–2008) — browser-native game engine and original titles — concurrent with day jobs. After Salesforce, founded CaliKo LLC and shipped pxtxt (professional representation) and BETA (account-intelligence infrastructure).

Contact: itsmin@gmail.com | https://linkedin.com/in/itsmin

## Portfolio
- [Interactive Portfolio](https://itsmin.com): Single-page grid-based portfolio with case studies, videos, and an AI chat agent. Hand-built — also serves as evidence of the build-it-yourself practice.
- [Resume (PDF)](https://itsmin.com/resume/min-chang_resume-2026.pdf)

## Products
- [BETA](https://getbeta.io): Company intelligence for enterprise sales. Auto-generates SWOT, strategic priorities, competitor research from ~200 data sources. Shipped December 2025.
- pxtxt: Professional representation service. Three-mode conversation agent that represents professionals to visitors. itsmin.com is the first tenant.

## Structured Data
- [Machine-readable profile](https://itsmin.com/api/profile.json): JSON profile with experience, skills, and project details
- [Full professional narrative](https://itsmin.com/llms-full.txt): Complete career details in Markdown

## Published Work
- [From Prompt to Prototype](https://www.salesforce.com/blog/designers-coding-agent-how-to/): Salesforce design blog post on AI-assisted design
- [Dreamforce 2024 Sales Keynote](https://youtu.be/r_u4S6k08u4?t=1242): Account Plans demo (starts at 20:42)
- [Account Plans Documentation](https://help.salesforce.com/s/articleView?id=sales.account_plans_overview.htm&type=5): Salesforce Help

## Optional
- [absOrbs](https://itsmin.com/absorbs/): AI remake of Absorb HD, a browser game from 2010
- [Salesforce Ben coverage](https://www.salesforceben.com/transform-your-strategy-with-salesforce-account-plans/): Third-party coverage of Account Plans